![](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/1623232368451-HEJ0BGA96CY4JFX0B01E/Just+gradient.png)
Positively PR
Positively PR is a public relations consultant specializing in social media marketing for small businesses and Airbnb’s. For the brandmark, we wanted to hit a comfortable balance between lighthearted and modern but with a serious side. We explored a lot of ideas around communication and sendign a message before settling on this brandmark which took inspiration from having a conenction and link between a brand and audience.
initial sketches, digital refinement, and colour explorations:
![Digital refinement and colour_circle.png](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/2428f4e5-9f8a-4b93-afda-319811375995/Digital+refinement+and+colour_circle.png)
![Digital refinement and colour_ppr in speech.png](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/0b9e7b86-bc11-4ea5-ab61-5bbbce3570ba/Digital+refinement+and+colour_ppr+in+speech.png)
![Digital refinement and colour_text.png](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/8bccfbf2-4f75-4ff9-b026-ef8b6b3042d1/Digital+refinement+and+colour_text.png)
![Asset 22.png](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/777a4030-4728-4e29-8d2e-972c1d72dd08/Asset+22.png)
![Asset 21.png](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/76c9782d-942a-4db9-9d37-db0dbec1ee93/Asset+21.png)
![Asset 20.png](https://images.squarespace-cdn.com/content/v1/60974b81152cf26a9d17afa3/fd2a9d9f-b256-406f-a493-529f324b661d/Asset+20.png)